Abstract
Poorly designed social media posts often fail to capture attention due to clutter,
inconsistent layouts, and weak visual hierarchy. This course focuses on practical
strategies for improving social media design by simplifying content and applying core
design principles. Learners will explore how to identify and fix common design
problems such as overcrowding, poor font choices, weak colour contrast, and
unbalanced layouts. Using tools like Canva, participants will learn how to create
clean, professional, and visually engaging posts that communicate messages
effectively. The course also introduces the concept of consistency through the
development of a simple three-post social media campaign.
Target Audience
This course is designed for anyone interested in improving their social media design skills and visual communication quality.